“I can still remember the content of my favorite childhood book….the one with the single mother and son going to the mall. There were six red apples, there was four orange carrots”. I remember the mother and son would essentially go window shopping after collecting the groceries, they would explore the other thriving sections of the mall for more educational opportunities before eventually ending the story at a  children’s toy store. At the end, and this is the most important element, the child was given the choice of buying a wooden airplane or a wooden train or a plethora of other enticing things., Instead of being lured into buying something expensive, the child however settled on an inexpensive temporary red balloon.”